What Factors Contribute To High On-Page SEO Scores (But Low Domain Authority)?

 By focusing on these factors, you can improve your online presence and ranking on search engines.

Today's question comes from Sommer, and it's an SEO question that asks:

What factors can contribute to high on-page SEO scores but low domain authority?

Today, we'll take a look at a topic that many website owners find confusing: the relationship between on-page SEO results and domain authority.

As you may know, on-page SEO is improving specific web pages in order to improve positions on search engine results pages (SERPs) and draw in more relevant traffic.

On the other hand, domain authority is a commonly used term to measure the overall authority of a site based on its backlinks.

What is domain authority?

Only while discussing Moz tools should one use the term "domain authority."

What I refer to as link authority measures the credibility and overall authority of a website in the eyes of search engines based on various factors such as the quality and quantity of inbound links, age of the website, and online presence.

There are a number of tools besides Moz – including Ahraf, Majestic, Simrush and others – that can help you measure your link authority.

High degree of on-page SEO with low link authority

What happens when a website has high on-page SEO but low link authority?

If a website is new, it may take some time to build link authority, which may hamper its overall score.

Likewise, if a website has limited backlinks or poor quality backlinks, it may have difficulty achieving a high degree of link strength, even if its on-page SEO is strong.

Those in certain industries may have difficulty building link authority without a consistent link building strategy.

Some industries have fewer websites and less competition, making it easier to get a high degree of on-page SEO.

However, this does not necessarily translate into a high degree of link authority.

With fewer websites in a particular niche, there may be fewer opportunities for backlinks, which may hamper a website's link authority.

Content strategy and link authority

Additionally, website content strategy is important in building link authority.

Regular blog entries, long-form articles, and other relevant materials can all be included in a comprehensive content strategy to increase authority and draw inbound links.

A website with limited content may have difficulty building link authority, even if its on-page SEO is strong.

Social media and link authority

Additionally, social media can influence a website's link authority.

A strong social media presence can increase brand awareness, increase website traffic, and earn backlinks from other websites.

Conversely, if a website has little social media presence, it can be difficult to build link authority.

Bottom line

So, what is the end result?

Although on-page SEO and link authority are closely related, they are different.

A website may have high on-page SEO but low link authority due to a number of factors, such as limited backlinks, poor quality backlinks, niche industry, limited content, and social media presence.

A website needs a thorough SEO plan that incorporates on-page and off-page optimization, a potent content strategy, and a social media presence in order to reach a high level of on-page SEO and link authority.

By focusing on these factors, website owners can improve their online presence and ranking on search engines.